Freelogo.com
Designing an AI logo platform built for speed and scale
Freelogo is an AI-driven logo builder that helps founders and teams create distinctive brand identities in minutes, without compromising quality or control.
Freelogo Branding
The Challenge
HostPapa Inc (Freelogo.com)
Build a tool that feels fast, flexible, and trustworthy
Product strategy, UX/UI, AI-driven workflows
A scalable AI product with a clear path to value
A crowded market, low trust, and generic outputs
Freelogo entered a saturated space dominated by tools that prioritised speed over substance. Many AI logo builders produced repetitive results, offered little control, and failed to earn trust with serious founders.
The challenge was to design a product that balanced automation with intent—delivering speed without sacrificing quality, clarity, or brand ownership.
Key challenges:
- Low trust in AI-generated branding
- Over-templated, generic logo outputs
- Complex tools hidden behind “simple” claims
- Users needing results quickly, but with control
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Our Approach
Designing with AI at the core
AI wasn’t an add-on—it was the product.
Human-guided automation
Freelogo’s experience is driven by AI, but shaped by user intent. Every interaction—style selection, refinement, export—was designed to feel directed, not random.
We designed Freelogo around how users think, choose, and refine ideas, using AI to accelerate decisions rather than replace them.
- AI-first journey mapping
- Prompt logic designed around brand intent
- Progressive disclosure of control
- Real-time feedback loops
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The Solution
From prompt to brand system
Freelogo doesn’t just generate logos—it helps users make confident brand decisions
A guided AI workflow, built for real decisions
We turned a high-variance AI output into a structured journey—so users can explore quickly, refine intentionally, and leave with assets that feel considered, not random. The result is a faster path to a brand people can actually use.
- Clear prompts that reduce ambiguity
- Guided exploration and comparison
- Refinement controls for shape, type, and colors
- Consistent outputs across formats
- Export-ready files for real-world use
- A system designed to scale with AI
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From LogoMaker to Freelogo.com
Freelogo started as a reworking of an existing logo-maker platform. Using Logomaker as a baseline, we redesigned and rebuilt the product into Freelogo; a modernised, streamlined experience.
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Built to scale—by design
Behind the interface sits a flexible design system that supports thousands of variations without breaking consistency. We designed components, states, and rules that allow AI outputs to remain coherent at scale.
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Testimonials
Don’t take our word for it
“They just get it...”
Featured Group, Bradley McKenny
Let’s design what your market’s missing
We turn products and brands into clear category leaders.
