Your unfair edge

We partner with SaaS and technology teams to design high-performing products built on deep UX expertise, driven by measurable ROI, and ready for an AI agent-led future.

200+ products shipped into production
SaaS, enterprise, and AI platforms
Built for complexity, scale, and next
Grid Team

Why Grid

SaaS product design with a commercial edge

Most products don’t fail because of bad ideas, they fail because of poor execution and unclear UX. We design products from the inside out, aligning user needs, system logic, and business goals to create experiences that scale and convert.

Every engagement is outcome-driven. Activation. Retention. Revenue. If design doesn’t move a metric, it doesn’t ship.

UX Strategy Product Design Design Systems SaaS Platforms Enterprise UX AI & Agent Tools
Sy Sy
Chloe Chloe
Ed Ed

Capabilities

Design that earns its place in your product stack

Our expertise spans product, web, and brand - designed to work together, not in isolation.

We don’t design in silos. Our work is measured by real impact—removing friction and increasing clarity across products, users, and core workflows so teams can ship with confidence.

Our approach connects strategy, design, and execution early. Working closely with product and engineering teams, we help reduce rework, improve alignment, and build momentum from discovery through delivery.

  • Higher activation and adoption
  • Reduced friction in complex workflows
  • Faster product iteration and velocity
  • Stronger alignment design, and code
Products

Product strategy
User research
UX architecture
B2B & enterprise UX
Interface design
Design systems
AI-driven products

Websites

Web UX & IA
Fullstack development
CMS Setup
Motion & interactions
WCAG compliance
Conversion optimisation
Performance

Brands

Brand strategy
Product positioning
Visual identity
Voice & tone
Brand systems
Design guidelines
GTM strategy

Our people

A senior team, built for modern product work

Grid is led by three core partners who head up product, brand, and digital, working alongside a global network of experts, designers, engineers and strategists.

Sy Crampton

Founder

Chloe McNeill

Head of Brand

Ed Hatwell

Head of Digital

Hannah Mitchell

Head of Sales

And our wider global network of experts

+18

Partners

Partnering with companies across hosting, digital products, and web

Testimonials

“Grid brought clarity to a complex platform and designed experiences that scaled easily”

Featured Group, Bradley McKenny

Our process

Designed to move fast and deliver outcomes

Product Alignment

Clear direction, early

We align stakeholders, challenge assumptions, and define success before design begins.

UX Architecture

Designed to scale

We map journeys, flows, and system logic that support real users and growing products.

Product Design

Built to ship

High-fidelity, production-ready design that works with real engineering constraints.

Discovery & Research

Grounded in real insight

We combine qualitative research, data analysis, and stakeholder input to understand users, constraints, and opportunities.

Design Systems

Built for consistency and scale

We create flexible design systems that support speed without sacrificing quality—aligning design and engineering.

Launch & Iteration

Optimised for continuous improvement

We support teams through launch and beyond, validating assumptions, measuring performance, and iterating quickly.

Let’s design what your market’s missing

We turn products and brands into clear category leaders.

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