Air Landline
Disrupting the VoIP space alongside an innovative player
Air Landline is a modern VoIP platform that simplifies business calling into a clear, product-first experience for teams.
Air Landline Development
The Challenge
Air Landline
Overhaul to lift brand, UX and growth
Brand, Product and Website
Boosted conversion and user retention
Great product. Invisible brand. Leaky funnel.
Air Landline’s virtual business number was genuinely useful – no apps, no contracts, no hidden fees. But in a sea of corporate VoIP providers, they looked like everyone else and converted like it too.
They needed to stand out and sell. Not one or the other.
Key challenges:
- Generic brand lost in a corporate category
- Users dropping before reaching pricing
- Key differentiators buried below the fold
- No trust signals in a low-trust industry
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Our Approach
Research the market. Reposition the brand. Redesign for results
We tackled brand and UX as one connected problem.
Finding the gap and mapping the journey
The market was saturated with blue logos and enterprise messaging—even for SME tools. User research confirmed small business owners wanted something human, not corporate. We mapped the full journey from ad to signup, identifying where trust broke down and conversions stalled.
- Competitor audit: visual, tonal, UX patterns
- Research to surface goals and pain-points
- Journey mapping from click to conversion
- Architecture tested for usability and flow
- Brand positioning against category norms
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The Solution
A brand that stands out, a website that sells
Identity and experience designed as one system.
Brand, Site and Product working together
We positioned Air Landline as the anti-corporate choice – warm, witty, transparent. Custom illustrations make abstract benefits tangible while the restructured journey addresses objections before they form. Pricing moved up-page with competitor comparison. Trust signals appear at every decision point.
- Distinctive visual identity vs competitors
- 15+ bespoke character illustrations
- Tone of voice that speaks SME
- 3-click path from landing to trial
- Pricing comparison addressing #1 objection
- Mobile-first responsive build
- 50+ scalable components for growth
Before: Generic and forgettable
Corporate visuals. Buried value prop. No clear path to conversion. Users couldn't see why Air Landline was different—or how to try it.
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After: Distinctive and effective
Memorable brand. Clear value in seconds. Frictionless signup. A presence that stands alone in category—and actually converts.
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Testimonials
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