Offwork
Empowering teams with travel perks that get used
Offwork is a modern workplace perk platform that turns employer-funded travel benefits into a tangible, motivating experience.
Digital Product
The Challenge
Offwork
Clarifying a complex but powerful employee benefit
Branding, UX/UI, and website delivery
Improved clarity, conversion, and confidence
Offwork began as an idea, with no brand, product, or digital presence.
First, we defined a clear value proposition in a crowded benefits market. Then built a product and brand that felt credible to HR leaders, finance teams, and members of staff.
As a new company, Offwork needed to launch with confidence. Any lack of clarity, trust, or commercial logic would make adoption harder and slow early momentum.
Key challenges:
- No existing brand or product foundation
- A novel benefit concept needing clear explanation
- Multiple buyer audiences with different concerns
- The need to look credible from day one
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Our Approach
Building clarity before interfaces
Using strategy to shape every design decision.
Offwork’s founders wanted something different
We worked closely with the Offwork team to define the product; who it was for, the problem it solved, and why it delivered more value than traditional perks.
From there, we shaped the brand, experience, and website as one system. Design was used to build trust, reduce perceived risk, and support early-stage growth.
- Define the product and proposition
- Validate buyer needs and intent
- Align brand, UX, and messaging
- Design for early-stage trust
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The Solution
A new brand built for launch
Helping Offwork enter the market with confidence.
Storytelling with commercial clarity
We created Offwork’s brand, product experience, and website from the ground up. The experience clearly explains how employer contributions translate into meaningful travel for employees, while reinforcing the business value behind the idea.
Every touchpoint was designed to support adoption, trust, and long-term growth.
- Defined product narrative and structure
- Designed brand and visual system
- A clear, conversion-led website
- A scalable digital foundation
No existing product or presence
Offwork had no brand, website, or platform. Everything needed to be defined, designed, and built from scratch.
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A credible, market-ready platform
Offwork launched with a clear proposition, a confident brand, and a digital experience designed to support growth and adoption.
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Testimonials
Don’t take our word for it
“They just get it...”
Featured Group, Bradley McKenny
Let’s design what your market’s missing
We turn products and brands into clear category leaders.
