Lincoln City Football Club
A new era for women’s football on and off the pitch
Lincoln Women FC is a bold new identity within Lincoln City Football Club, uniting two teams under one banner and city, with clarity and ambition at its core on and off the pitch.
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The Challenge
Lincoln City Football Club (LWFC)
Uniting two existing teams under a single identity
Branding and website delivery
One strong, united identity for women’s football
Uniting two existing teams under a single identity
Our role was to create a brand and digital presence that honoured history while signalling a new era for women’s football in Lincoln. Unified, credible, and ambitious from day one.
As a new club, clarity was essential. Any confusion risked undermining momentum and support.
Key challenges:
- Uniting two existing teams in one identity
- Respecting heritage, building the future
- Building a brand rooted in Lincoln
- Supporting players, fans, and partners through a period of change
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Our Approach
Under one arch, stronger together
Rooted in heritage and place, shaping a single, unified identity for the future.
With this historic union, we sought more than a badge.
We wanted a symbol that draws from Lincoln’s heritage, yet looks forward, something every player, fan and future talent can rally behind.
We drew inspiration from some of Lincoln’s most iconic visuals:
- Gothic arches that have shaped the city for over 900 years
- Lincoln’s infamous medieval castle
- The nasal helm shape that ties directly to Lincoln’s medieval defenders
- A subtle LW monogram woven into the icon
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The Solution
A crest forged from many stories
Identity, legacy, craftsmanship.
One team, one crest
We created a new crest, brand system, and website that bring two teams together under a single, confident identity. Inspired by Lincoln’s iconic arches, the visual language reflects strength, unity, and progression; giving the club a clear and recognisable presence from launch.
What we delivered:
- A new club crest rooted in Lincoln’s heritage
- A cohesive brand and visual system
- A modern, fixture-led website experience
- Clear, consistent messaging across touchpoints
Two teams, two identities
Separate brands with no shared visual language or central story.
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One team, one identity
A unified club with a clear, confident presence from day one.
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Testimonials
Don’t take our word for it
“They just get it...”
Featured Group, Bradley McKenny
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