SolusVM
Evolving a legacy infrastructure platform at scale
A trusted infrastructure platform, reimagined for modern teams. Bringing clarity, usability, and credibility to an evolving ecosystem.
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The Challenge
SolusVM (WebPros)
Modernise without disruption
UX & website redesign
Clearer value, stronger trust
Enterprise product. Dated presence. Missed conversion
SolusVM is a trusted infrastructure platform, but its website no longer reflected the product’s maturity or its place within the unified WebPros ecosystem.
The challenge was to modernise the site, strengthen conversion, and elevate brand credibility – all through web-only changes that bridged the gap between an evolving product and a new visual standard.
Key challenges:
- A dated visual language diluting core value
- Feature-heavy pages lack clear hierarchy
- Weak differentiation in a crowded market
- Limited trust and ROI signals
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Our Approach
Translate the product. Elevate the brand. Design for conversion
Build a modern SaaS experience that strengthens trust and clarity, driving trial without touching the product.
Bridging product reality with brand ambition
We focused on how SolusVM fits within the WebPros ecosystem and how enterprise buyers assess trust, risk, and value.
With no access to the product UI, the website was designed to do the heavy lifting.
High-level design-thinking:
- Audited competitor sites
- User intent across evaluation stages
- Content hierarchy around outcomes
- Aligned visual language with WebPros
- Layouts for trial and sales pathways
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The Solution
A clearer brand. A sharper message. Built to convert
A modern, WebPros-aligned website that makes SolusVM easier to understand, trust, and choose.
A stronger product story. Built to convert
We modernised the SolusVM website to align with WebPros’ design standards while preserving its individual product identity. Clearer hierarchy, earlier value messaging, and stronger CTAs improved trust, clarity, and conversion across the site.
What we delivered:
- Visual refresh aligned to WebPros
- Value proposition and messaging hierarchy
- Modular page layouts for scalable growth
- Refined CTA placement and conversion
- Patterns bridging brand and product
- Responsive, performance-focused layouts
Before: Powerful but hard to evaluate
The previous site leaned heavily on features and technical depth, with limited hierarchy or trust signals. For new buyers, understanding SolusVM’s value took effort.
Website: Before
Website: After
After: Clear, credible, conversion-ready
The new site presents SolusVM as a modern, enterprise-ready product within the WebPros ecosystem. Clear messaging, stronger brand alignment, and improved UX make it easier for users to evaluate, trust, and take action.
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Testimonials
Don’t take our word for it
“They just get it...”
Featured Group, Bradley McKenny
Let’s design what your market’s missing
We turn products and brands into clear category leaders.
